10+ years across advertising, SaaS and AI—from measuring enterprise campaigns to building agentic products and shipping three AI apps independently.
From building agentic products back through product, platforms, performance, and measurement.
Ask a screening question. Each agent holds a different part of my record, and if none of them has the answer it says so instead of inventing one.
Built the 0→1 product, prompts and agent workflows; wrote specs and product code alongside engineering.
Gated irreversible actions by consequence: reversible work runs automatically; committed budget needs approval.
Strengthened prospect pitches and generated multiple requests for seven-day B2B preview trials.
Launched one privacy product from concept; separately owned pricing, packaging and funnel work on the scaled platform.
Managed a product serving 8M+ users and $24M ARR, using continuous tests to guide decisions.
Drove 50% revenue growth and improved retention by 15%.
Designed, built, shipped and monetized DareUp, Date Magnet and First Date Questions independently.
Combined language and vision models with subscriptions, offline paths and user-controlled content boundaries.
Turned product ideas into working proof before asking an engineering team to spend a sprint.
Implemented brand-safety and verification systems for Fortune 500 advertisers and translated results for executives.
Measured more than $50M in quarterly budgets across ComScore, DoubleVerify and IAS.
Raised viewability from 40% to 60% and reduced wasted spend by 20–60%.
A multimodal AI dating coach I took from idea to production. Three screens show the core loop.



The model is one step in a product system. Guardrails decide what it may do; irreversible actions return to the user.
Set a safety boundary for a real AI product, then watch that decision control what the agent can do.
Users upload dating profiles or conversations. The AI can analyze, rank and draft—but some actions affect real people, saved work or money.
Choose how much Date Magnet may do before asking the user.
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Let AI handle work you can undo. Pause before it affects another person, spends money, or changes saved work.
0→1 strategy, roadmaps, requirements, prioritization and release decisions.
Agent workflows, prompt and context design, output quality and production evaluation.
Human-in-the-loop boundaries based on reversibility, cost and user trust.
Programmatic systems, attribution, verification, publisher operations and campaign economics.
React, TypeScript, product code and fast prototypes that make scope tangible.
Product systems around models, rather than model research. BI and data-science collaboration, rather than daily analytics engineering.
Based in Montreal and working across North America. Feel free to reach out.